Privacy Policy

Privacy Policy

Last Updated: July 1, 2024

Longhorn Ammunition, LLC (“Longhorn Ammunition”, “us”, “we”, or “our”) operates the https://lhammo.com/ website, among others (collectively the “Service”).

This Privacy Policy (“Policy”) describes our practices regarding the categories of information and, in particular, personal information, we collect through the Service and how we use the information. By accessing, visiting, or using the Service, you acknowledge and agree that you have read and understand this Policy and agree to it, as well as the Terms & Conditions of Use of the Service which is accessible here: https://lhammo.com/terms-of-service/

If you do not agree to the Policy, or the Terms & Conditions of Use, do not access, visit, or use the Service. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, available at https://lhammo.com/terms-of-service/

What do we collect?

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you directly or indirectly (“Personal Data”). Personally identifiable information may include, but is not limited to:

Identifiers or legal name
Age or date of birth
Billing or mailing address
Email address
Telephone or fax number
Family or marital status
Company or business data
Social media profiles
Transactional data

Personal Data

We may also collect information about how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol (IP) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

How do we collect your data?

We may collect information from the Service in two ways: (i) we may collect information that you disclose to us; or (ii) we may collect information when you access, visit, or use the Service. Some of the information identifies you personally, e.g., your name, address, telephone number, credit card or debit card number, and email address. Other information does not identify you personally, e.g., information about your computer, device, browser, or Internet connection. Some information is obtained automatically through ordinary application use and consists primarily of anonymous usage statistics, but also includes first- and third-party “Cookies” (as defined in this Policy). For proper functionality of the Service, some anonymous usage data and first-party Cookies are required to be collected.

How will we use your data?

We may use the information we collect in a number of lawful and legitimate ways, including to provide the Service to you, for marketing and promotional purposes, to fulfill contracts, to fulfill purchases or orders, to carry out the purpose(s) for which you provided the information, or on consent. We do not use your Personal Data for targeted advertising or profiling.

We use the collected data for various purposes, including but not limited, to:

Providing and maintaining the Service;
Notifying you about changes to the Service;
Allowing you to participate in interactive features of the Service when you choose to do so;
Providing customer care and support;
Providing analysis of information so that we can improve the Service;
Monitoring the usage of the Service;
Detecting, preventing, and addressing technical issues; and
Complying with legal requirements and mandatory applicable laws.

How do we store your data?

Longhorn Ammunition is committed to ensuring that your personally identifiable information and non-identifiable personal information is secure. The security of your Personal Data is important to us, but remember that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. We have put in place appropriate physical, electronic and managerial procedures to prevent unauthorized access, modification, disclosure, or loss of your personally identifiable information. However, we cannot guarantee or ensure the security of the information you transmit, and we recommend you take every precaution in protecting your personal information.

We will keep your personal information only as long as is reasonably necessary and proportionate to fulfill the purposes for which it was collected and/or as required by applicable laws and regulations. We will not store, use, or disclose your Personal Data in any way that is incompatible with the purposes for which it has been collected or stored as described in this Policy without your consent. Your Personal Data collected by us is stored in the United States of America and may be subject to the laws thereof.

Disclosure of Data

Legal Requirements

We may disclose your Personal Data in the good faith belief that such action is necessary to, among other things:

Comply with a legal obligation such as a court order or subpoena;
Protect and defend our rights or property;
Prevent or investigate possible wrongdoing in connection with the Service;
Protect the personal safety of users of the Service or the public; and
Protect against legal liability.

Service Providers

We may engage vendors and hosting companies who may process your data on our behalf to facilitate the Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These Service Providers may have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. We will not sell your Personal Data to third parties for marketing purposes absent your permission to do so. We may share your Personal Data with authorized Service Providers, agents or contractors to fulfill a service or transaction you requested, or for some other business purpose.

For example, we may share your Personal Data with Service Providers in order to deliver you products or services, admit you to our facilities, ensure certain functions of the Service are operable, communicate with you concerning our products and services (such as marketing and promotional emails), process payments for products, order fulfillment, or analysis of the usage of the Service.

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state/province, country, or other governmental jurisdiction where the data protection laws may differ from your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place to ensure the security of your data and other personal information. By consenting to this Privacy Policy, you agree to that transfer.

Analytics

We may use Service Providers to monitor and analyze the use of the Service.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of the Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en.

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

Session Cookies. We use Session Cookies to maintain user-specific information while using the Service.
Preference Cookies. We use Preference Cookies to remember your preferences around various settings while using the Service.
Security Cookies. We use Security Cookies to protect your sensitive information while using the Service.

Links To Other Sites

The Service may contain links to other sites that are not operated by us. These sites have not necessarily been reviewed by us and are maintained by third parties over which we have no control. We expressly disclaim, and you hereby acknowledge and agree, that we do not have any responsibility for the policies, procedures, content, materials, accuracy of information, and/or the quality of the products or services provided by, available through, or advertised on these third-party sites. In addition, the links to these third-party sites do not constitute or imply an endorsement of such third parties, such third-party websites, or such third parties’ products or services. Third parties have no authority to act on our behalf or to bind us, and we are not responsible for the actions of third parties. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

Your Rights & Choices

Before you voluntarily disclose Personal Data to us, you will be given an option to “opt-in” or consent to the disclosure. When you “opt-in” or consent to receiving, for example, emails about our products and services, you can “opt-out” in the future at any time by following the option in the email, on the Service, or by contacting us at: sales@lhammo.com.

We make every effort to give you access to your personal information, to allow you to correct any inaccuracies, or to remove your personal information at your request, provided it is not required for genuine business purposes or by law to be retained.

Your local privacy laws may grant you certain rights with respect to your personal information, and Longhorn Ammunition will not knowingly discriminate against you for exercising any of your privacy rights. The relevant data privacy statutes applicable to residents of Colorado, Connecticut, Oregon, Texas, Virginia, and Utah provide residents of these states (“Covered Residents”) with specific rights regarding their personal information. California residents may have the rights as described in our “California Privacy Rights” section.

These rights differ depending on your jurisdiction, but may include one or more of the following:

Right to access, confirm, or know what Personal Data we have collected from you and whether we process, or have processed, your Personal Data;
Right to correct inaccurate details of your Personal Data;
Right to delete your Personal Data;
Right to opt-out of or limit the use, disclosure, or sale of your Personal Data for targeted advertising or profiling (please note that Longhorn Ammunition does not sell your Personal Data for these purposes); and
Right to request a portable copy of your Personal Data.

We will require you to identify yourself and the information you request to disclose to you, remove, modify or correct before commencing such requests. Information provided for verification purposes is used only for those purposes and is not saved or retained.

Please note that we may continue to contact you where we have a legitimate basis to do so, e.g., to email you in response to an inquiry from you, to fulfill an order or request, or to provide services you have requested. We will not knowingly discriminate against you for exercising any of your applicable privacy rights.

To make such a request, please send an e-mail to sales@lhammo.com or contact us using the contact information below.

When we provide access to your personal information for the purposes of modification, correction, or removal, we do so free of charge except where doing so requires an unreasonable effort. Additionally, in some instances, we reserve the right to charge a reasonable fee, where allowed by law, to cover administrative costs associated with complying with requests when a consumer has made more than one request within a 12-month period.

We will confirm receipt of a verifiable consumer request within 10 business days and provide information about how the request will be processed. We will locate the requested personal information, and, if available, will take the requested action with regards to your verifiable request. We endeavor to respond to a verifiable consumer request within forty-five (45) calendar days of its receipt.

Removal of personal information is possible under certain circumstances, provided Longhorn Ammunition does not have a legitimate or lawful purpose to retain it or is otherwise required by law to retain it. We may refuse requests that we believe are fraudulent, are of unreasonable technical effort or would be highly unfeasible, endanger the privacy of others, or require access that is not normally necessary. Longhorn Ammunition may also deny a request if it cannot verify the consumer within the 45-day time period. If we require more time (up to 90 calendar days), we will inform you of the reason and extension period in writing. We will respond to a verifiable request in the same format in which the original request was made.

If you receive notice that we have denied your request, consumers in some states may be entitled to submit an appeal to us, in certain circumstances. If you believe our decision was in error and wish to request reconsideration of your inquiry, please contact us, with a brief description of the reasons why, at:

sales@lhammo.com

California Privacy Rights

Pursuant to California Civil Code § 1798.83, also known as California’s “Shine the Light” law, users of the Service who are California residents may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes if specific circumstances apply. Please note that Longhorn Ammunition does not disclose your Personal Data to third parties for their direct marketing purposes.

Pursuant to California Civil Code § 1798.100, et seq., also known as the California Consumer Privacy Act, and as amended the California Privacy Rights Act (collectively the “CCPA”), users of the Service who are California residents may have additional rights regarding their “Personal Information” and “Sensitive Personal Information” as those terms are defined by the CCPA. Please note that Longhorn Ammunition does not sell your Personal Information or Sensitive Personal Information. We reserve the right to limit these rights where permitted under applicable law, including where your identity cannot be reasonably verified or to the extent your rights adversely affect the rights and freedoms of others.

Right to Know

We may have collected, processed, or used the following categories Personal Information and Sensitive Personal Information from you with the past 12-month period:

This information may be used by us to verify your identify, to create an account through our website(s), to provide or bill you for the Service, for administrative purposes, to detect and resolve security incidents and risks, and to communicate with you. This information is collected and may be provided to us when you use the Service, including, but not limited to, visiting or accessing our website(s), making a purchase, creating an account, subscribing to our emails, applying for employment, or by similar methods.

We may have disclosed some of your Personal Information to Service Providers to fulfill one or more of the following purposes:

To provide you customer service;
To fulfill orders;
To deliver you products or services;
To process transactions and payments;
To verify your identity; and
To otherwise provide you the Service requested.

In addition to the above purposes, we may have also disclosed some of your Personal Information as required pursuant to requests from government entities and law enforcement agencies, or pursuant to other applicable laws or regulations.

Right to Access

You have the right to access your Personal Information we have collected, processed, or used within the past 12-month period. After we receive your request and confirm your identity, we will provide you with a portable copy of your Personal Information we have collected, processed, or used within the past 12 months. You may only make a request to access or data portability twice within a 12-month period.

Right to Correct

You have the right to correct inaccurate details of your Personal Information we have collected, processed, or used, subject to certain exceptions. After we receive your request and confirm your identity, provided that no exceptions apply, we will correct your Personal Information accordingly.

Right to Delete

You have the right to delete your Personal Information we have collected, processed, or used, subject to certain exceptions. After we receive your request and confirm your identity, provided that no exceptions apply, we will delete your Personal Information.

Right to Opt-Out or Limit

You have the right to opt-out of or limit the sharing or sale of your Personal Information for cross-context behavioral advertising, subject to certain exceptions. After we receive your request and confirm your identity, provided that no exceptions apply, we will limit the use of your Personal Information for cross-context behavioral advertising. Please note that Longhorn Ammunition does not share or sell your Personal Information for cross-context behavioral advertising.

Right to Non-Discrimination

We will not knowingly discriminate against you for exercising any of your applicable privacy rights. Unless permitted by law, we will not do any of the following if you choose to exercise any of your applicable privacy rights:

Deny you goods or services;
Charge you a different price or rate for goods or services, including through the use of discounts, benefits, or imposing penalties;
Provide you with a different level or quality of goods or services; or
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Submitting Requests and Exercising Your Rights

Under the CCPA, you may exercise these rights yourself or you may designate an authorized agent to make these requests on your behalf by submitting a verifiable request. We may request that your authorized agent have written permission from you to make requests on your behalf and may need to verify your authorized agent’s identity.

In order to complete your verifiable request, you must provide sufficient information that allows us to reasonably verify you are the individual whose Personal Information you have requested, and you must describe your request with sufficient information that allows us to properly respond to it. Please note that we may deny your verifiable request if we cannot confirm your or your authorized agent’s identity. We may also deny or only partially complete your verifiable request if required pursuant to other legal rights and obligations we may have. We may request additional Personal Information in order to respond to your verifiable request. We will only use your Personal Information provided to us in a verifiable request to confirm your or your authorized agent’s identity, and we will delete any Personal Information provided to us after processing the verifiable request.

To make such a request, please send an e-mail to sales@lhammo.com or contact us using the contact information below. You may also use our Contact Us form. Making a verifiable consumer request does not require you to create an account with us.

Children's Privacy

The Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from Children. If you are a parent or guardian and you are aware that one of your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy and effective date on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on

this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy

Policy are effective when they are posted on this page.

If you have any questions about this Privacy Policy, please contact us:

sales@lhammo.com

Address

LONGHORN AMMUNITION LLC

1251 County Rd 233, Suite 130, Florence, TX 76527